`Peter Gabriel's 'Sledgehammer' music video was very popular at the time it was created in 1986 as no-one had done anything like this. The music video was directed by Stephen Johnson his work on Sledgehammer won 9 awards, including Video of the Year and Best Direction in a Video. The video starts off with medical photos of cells and blood flowing through veins which gets the audience wondering what is going to happen then it moves onto close-up shots of Peter Gabriel's facial features. The video moves onto Peter Gabriel laying down with many different objects moving around in a very random way. I like this video as it is very absract and unique it also doesnt take itself to seriously.
OK Go-End Love
The next video i looked at was OK Go-End Love and this music video features stop motion animation. The video for "End Love" was directed by Jeff Lieberman and Eric Gunther, and was filmed at Echo Park, around Echo Park Lake, in Los Angeles. The video shows the four members of OK Go, each dressed in solid neon-tracksuit of different colors, performing moves to the song. The band performed these moves using time lapse photography to create certain special effects, such as the band members appearing to move without walking, to move between two different points rapidly, or to play on the colors of their tracksuits in combination with these effects. I liked this music video because it was made in a fun way and in nice location at Echo Park, they included lots of people and the video goes really with the music.